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astrobabe

Email Design, Campaign Design, Product Marketing, Graphic Design

astrobabe is an expressive makeup brand known for its viral 5-second press-on eyeshadows. As the lead graphic and email marketing designer, I craft data-driven email campaigns, design retail packaging, create product mockups for client presentations, and develop digital ads and social content. I also maintain and evolve the brand’s visual identity through style guidelines, ensuring consistency across all touchpoints.

I utilize modular templates in Figma and Adobe, structuring a Hero Section, and then a product section. This allows me to plug and play with assets to create a cohesive email campaign.

astrobabe first started in the rave and EDM festival scene, so the branding is loud and unapologetic, acting as a love letter to the messy, bold, and creative inner child in all of us.

We try to balance our educational content with fun posts that show customers different ways they can incorporate shadow-tatts into their everyday lives.

I create pitch decks for when we pitch to agents for artist collaborations. I often design custom eyeshadow packs that are tailored to represent the client we're partnering with, and create mockups to demonstrate what we could do together.

astrobabe first gained virality through TikTok and Instagram, so short-form video content is an important part of our brand storytelling. The content I make is a mix of our regular product demos and lifestyle content to make customers feel like astrobabe is relatable to them.

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